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  1. Costasverse
  2. Brand Identity

A brand identity is a system, not just a logo

Mark, colour, typography, imagery and tone, designed together and tested where your brand actually appears: storefronts, packaging, screens and print.

Watch a system come together

Kometa is a concept identity we created for this page: a neighbourhood bakery that opens before sunrise. It is not a client project. Scroll to see each layer build on the last.

01

The idea

A comet's tail and a crescent roll share the same curve. The mark is a single line that reads as both.

02

The mark

Drawn on a grid, checked at favicon size and at sign size, with a compact version for small spaces.

03

Colour

Midnight for the hours the ovens start, butter and crust for the product, flour white for breathing room.

Midnight #1D2340Butter #F4D47CCrust #C9733EFlour #F6F1E7
04

Typography

Bricolage Grotesque for headlines with character, Inter for menus, labels and small print.

05

Applications

Cup, bag, shop sign, menu and social post. If the system holds here, it holds anywhere.

Systems from the portfolio

Each identity below was designed as a set. The colour swatches are sampled directly from the project images.

Aster Hall, Contemporary art museum
Contemporary art museum

Aster Hall

Tall condensed capitals and one cobalt diagonal. The diagonal cuts across the poster, wayfinding, guide and tote, so the museum is recognisable even before you read its name.

Sampled palette
#151510#123081#6C6A65#AEABA8#D5D8DB
  • Seen here:
  • Poster
  • Wayfinding
  • Guide
  • Tote bag
  • Business cards
Morrow & Finch, Coffee roasters
Coffee roasters

Morrow & Finch

Deep green, brass and a finch emblem. Storefront, menu board, pavement sign and takeaway cups all speak in one classic voice.

Sampled palette
#171C17#28291E#4D3A1B#987840#AD9270
  • Seen here:
  • Storefront
  • Menu board
  • Pavement sign
  • Cups
Forma Athletic Club, Fitness club
Fitness club

Forma Athletic Club

A single F cut like a body in motion. It holds up on a bottle, towel, key tag and training programme without needing the full name.

Sampled palette
#3E3729#925137#83715A#A38A6D#BDA98E
  • Seen here:
  • Wall sign
  • Bottle
  • Towel
  • Key tag
  • Programme
Madame Meringue, Pâtisserie
Pâtisserie

Madame Meringue

An illustrated portrait inside a circular emblem, foiled in gold on pink linen. Made for gift boxes and ribbon, where people see the details up close.

Sampled palette
#6B442A#AC835C#D2AB9F#EBCDC2#EEE4DE
  • Seen here:
  • Gift box
  • Foil emblem
  • Ribbon
Ember Slice, Pizza counter
Pizza counter

Ember Slice

Black, flame orange and heavy capitals built for a loud food court. Signage, menu boards, uniforms and boxes all repeat the flame.

Sampled palette
#1D1710#522F15#824620#D78740#DBC8B5
  • Seen here:
  • Signage
  • Menu boards
  • Uniforms
  • Pizza boxes

What clients say

We came for a logo and stayed for full branding. The brand guidelines make our life easier every day.
Jakub Novák · Co-founder, Prague
Our brand finally looks the same on the website, packaging and social media. Consistency sells.
Adriana Costa · Founder, Porto
They built a system, not just pretty files. New materials now take hours instead of weeks.
Henrik Nilsson · CEO, Gothenburg
The tone of voice guide changed how we write everything, from ads to emails.
Ivana Marković · Owner, Belgrade
Customers describe us exactly the way the strategy document predicted. Slightly scary, very good.
Paolo Greco · Founder, Naples
Onboarding new designers used to take a month. With the brand book it takes a day.
Nina Bauer · Marketing lead, Salzburg
We raised prices after the rebrand and nobody blinked. The brand does the convincing now.
Aleksandar Đorđević · Co-founder, Belgrade
They kept our existing logo and built a world around it. Smart, economical, effective.
Camille Rousseau · Founder, Bordeaux
Tourists now recognize our beach bar from the cups alone. That's branding.
Mateo Vuković · Owner, Split
Every template they delivered gets used weekly. Zero shelf-ware.
Frida Andersson · CEO, Malmö
The competitor analysis alone was worth the fee. We finally know where we stand and why.
Dimitris Georgiou · Founder, Thessaloniki
Rebrand launched, newsletter signups doubled in a month. Numbers don't flatter.
Hana Kučerová · Owner, Ostrava
They asked questions nobody asked us before. The strategy was solid before any design started.
Roberto Marchetti · Co-founder, Florence
From a vague 'we sell honey' to a brand people gift to each other. Remarkable journey.
Vesna Popović · Founder, Novi Sad
Practical, not precious. Every guideline exists because it solves a real problem.
Lars Eriksen · Owner, Aarhus
Our pitch deck finally matches the quality of our product. Investors noticed immediately.
Beatriz Lopes · CEO, Coimbra
The brand survived our expansion into two new markets without a single adjustment.
Michal Zieliński · Founder, Wrocław
They unified five years of visual chaos into one coherent brand. My inbox is calmer too.
Silvia Romano · Owner, Palermo
Employees wear the merch voluntarily now. Didn't expect that outcome.
Đorđe Nikolić · Co-founder, Čačak
Premium look without the premium agency drama. Deadlines were real dates, not suggestions.
Anna Keller · Founder, Zurich
The seasonal campaign templates paid for the whole project in one summer.
Tiago Almeida · Owner, Faro
Clear rules, editable files, quick answers to every question even after handover.
Maja Babić · Marketing lead, Sarajevo
We stopped debating fonts in meetings. That alone saved us hours every week.
Oliver Schmidt · CEO, Leipzig
The brand feels like us on our best day. Customers feel it too.
Chiara Esposito · Founder, Genoa
Every element connects: colors, words, patterns. Nothing random anywhere.
Petar Lukić · Owner, Banja Luka

What you can commission

Logo design and packaging can be commissioned on their own or as part of the identity.

Logo suite

Primary logo, secondary lockups, standalone mark and favicon.

Colour palette

Primary and supporting colours with print and screen values.

Typography

Typeface pairing and a type scale for headlines, text and small print.

Graphic elements

Patterns, icons, image style and layout rules that make it recognisable.

Key applications

Business cards, social templates, signage or packaging, depending on your business.

Brand guidelines

A clear guide so any designer or printer can use the brand correctly.

Tone of voice

Notes on how the brand speaks, so words and visuals match.

Source files

Every final file and source, organised and handed over to you.

How a project runs

  1. Brief

    A short call or message. We agree on goals, formats, deadline and what success looks like.

  2. Direction

    You see the first directions with the reasoning behind them, not a pile of random options.

  3. Refinement

    We develop the chosen direction together, in clear rounds of feedback.

  4. Delivery

    Final files, organised and named, in every format you need. Ownership transfers to you.

Ready to give your brand a complete system?

Tell us where your brand shows up today and what is not working. You get a clear plan and quote before work starts.

  • First consultation is free
  • We reply within a few hours
  • Clear quote before any work starts
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Brand Identity

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Questions

What is the difference between a logo and a brand identity?

A logo is one mark. A brand identity is the system around it: colours, typography, graphic elements, imagery and rules that make every touchpoint recognisable, even when the logo is small or absent.

What does a brand identity project include?

Strategy, the complete visual identity (logo, colours, typography, graphic elements), brand guidelines and design of key touchpoints, scaled to what your business needs.

How long does a brand identity project take?

A full identity typically takes 2 to 4 weeks depending on scope, through four phases: discovery, concept, refinement and delivery.

Do I need a full rebrand or just a refresh?

It depends on how much recognition your current brand already has. In the free consultation we review what you have and recommend the lighter option whenever it can deliver the same result.

Can you build an identity around my existing logo?

Yes. If your logo works, we keep it and design the system around it: colours, typography, layouts and templates.

Who owns the brand assets?

You do. All final files and source materials transfer to you when the project wraps.